Last Updated: November 30, 2020
This user privacy notice (“Notice”) provides additional information regarding the choices you have with respect to the information collected and the policies and procedures of Launchmetrics on how we collect and use personal information throughout our services Discover and Insights (each called “Service” and together the “Services”):
DiscoverSM (the “Service”) allows Users to track the mentions of their brands (and any keyword of their choice) on traditional and social media, create and distribute news digests and generate reports of their coverage.
InsightsSM (the “Service”) allows Users to track and analyze the Customer’s public reputation in print, online press and social media, as well as to produce reports and conduct competitive benchmarking.
When we refer to authors (‘’Authors”) we mean all individual authors of online content published on publicly available websites (Twitter, Instagram, etc.).
We receive information about you from various sources, including: (i) if you register for the Services, through your user account on the Launchmetrics Cloud (your “Account”), and (ii) your use of the Services generally; and (iii) from third party websites and services. When you use the Services, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Notice.
Please read this statement carefully to understand our policies and practices regarding your Information and how we will treat it while using Discover and Insights.
This Notice covers the treatment of personal data (“Personal Information”) gathered when you are using or accessing the Services. This Notice also covers our treatment of any Personal Information that our business partners share with us or that we share with our business partners. This Notice does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications (“Third Party Services”) that you elect to access through the Service or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.
The information we gather enables us to personalize, improve and continue to operate the Services. In connection with certain aspects of each Service, we may request, and/or collect some of your Personal Information. We collect and receive Personal Information and other information and data in different ways:
You acknowledge that this information may be personal to you, and by creating an Account on the Launchmetrics Cloud and providing Personal Information to us, you allow others, including us, to identify you. Your Account Information is completely isolated from the ones of other Users Accounts. Only different Users of the same Customer Account will have access to each other's information. You are able to change any of the details you provided in your Account settings. We may use your contact information to send you information about our Services. You may unsubscribe from these messages by sending an email to your Account Manager. Please refer to our Terms of Service for further details on registering and using the Services offered on the Launchmetrics Cloud.
When we create an Account for you, you will provide us information that could be Personal Information, such as your:
When we are crawling the Internet and Social Media to provide you with Data on Discover and Insights, we are a Data Controller (a “Business” under the CCPA) as we decide what data we collect, how and where we collect it and why this data is used in connection with its services. A User is a Data Controller as well, as it can decide and is responsible for what happens to this Data.
The legal basis on which we process data in these circumstances is pursuant to our “legitimate interests”. Our legitimate interests are in providing our Services to our Discover and Insights Users, including the monitoring features of publicly available data or data made directly available on social media by Authors. In turn, this allows our Users to obtain the best coverage, consolidate print, online and social monitoring and reporting into a single tool and create and share newsletters, coverage reports and books easily, and benchmark their performance on those channels in time and against competitors. This legal basis requires a balancing of the legitimate interests of the Data Controller with the interests or fundamental rights and freedoms of the data subject which require protection of personal data. In this situation the data subjects (the Authors) made the crawled data publicly available and should retain control of the privacy settings of their publications on their website or social media. As such the interests, fundamental rights and freedoms of these data subjects are not prejudiced or overridden.
In the course of using our Services you may also provide us with personal information about third parties, in particular information regarding potential recipients of the newsletters and news digests that you are distributing through our Services. In this case, Launchmetrics is a Processor (a “Service Provider” under the CCPA) of this data and you, as a User, are the Controller (a “Business” under the CCPA) as we store this data but you decide and are responsible for what happens to it.